Vertical Intertextuality!

In my Intro to Creativity class, we have been talking about 'intertextuality,' which is basically referencing old or new cultural texts and drawing on the "common knowledge" of society. For example, these ads are great examples of vertical intertextuality because they reference the video game genre. By using the video game iconography within an ad, they have stepped outside of their own genre, making this vertical intertextuality. Any further questions can be sent to @wgriffin !